Sandy Weaver Carman takes her 30 years of experience in radio and puts it to work for the small business owner with such tips as how to create a radio commercial and how to market a business in a slow economy. http://voiceworkondemand.com/articles.html Re-Purpose to E-Purpose…the concept is sort of like making a silk purse from a sow’s ear. Those with the right talent can make a great purse. The rest will just have a fancy pig ear to show for their troubles. But how to become a writer when you don’t want to do it? That’s what re-purposing is all about. http://voiceworkondemand.com/articles.html The economy continues to be the top story at business…when will it turn around, and will that be before or after more bankruptcies? This deep trough the economy is in is affecting all businesses, everywhere, but none more than the advertising industry. http://voiceworkondemand.com/articlesh.html Sure there’s a recession, and yes, the federal government is trying to find ways to fix it quickly, but as a smart business owner, you know that the solution isn't coming from the capitol...it's coming from us. It’s up to us to do what small and medium-sized business owners have always done...get smart about spending our money in order to expand the reach of our offerings. http://voiceworkondemand.com/articlesg.html Would most viewers watch tv with the sound off? No…audio enhances the presentation. And since most computers have speakers, most websites should use audio to enhance their presentation, too. http://voiceworkondemand.com/articlesf.html Business owners who advertise should be seriously considering radio right now...the spot pricing has never been better. http://voiceworkondemand.com/articlese.html Each morning, I read the on-line radio trade papers. I also check out a couple of marketing sites, some internet-geek-type sites, and a few blogs. Each morning, I learn a little bit more than I knew yesterday. And if you're a business owner, I want to share something I found on a radio trade site recently. http://voiceworkondemand.com/articlesd.html In September 2008, the Association of National Advertisers met at the Ritz-Carlton in Orlando to share knowledge, questions and what's working in this roller-coaster marketplace. http://voiceworkondemand.com/articlesc.html What we all need to deal with is the Gate-Keeper in order to get to the right person in your targeted businesses. That part is a game, and the better you get at the Gate-Keeper Game, the more effective your cold-calls will be. http://voiceworkondemand.com/articlesb.html Most radio commercials don't work as well as they could, and this ongoing research study is focused on finding out what makes great ads work. http://voiceworkondemand.com/articlesa.html